Planning a high-volume postcard mailing campaign requires precise coordination between design, data preparation, printing, and USPS compliance. At TPSi Tulsa, these processes are fully integrated — from list preparation to final delivery. Our HP Indigo 15K press matches or exceeds offset print quality, and our Heavy Substrate Option allows printing on premium 24 pt materials. Combined with a 7-ink system (CMYK plus three spot colors including white), we ensure every piece achieves exceptional quality and consistency.
Step 1: Define Your Campaign Goals
Set clear, measurable goals such as generating new leads, increasing customer engagement, or promoting seasonal offers. These objectives guide your creative approach, audience selection, and tracking methods.
Step 2: Build and Clean Your Mailing List
A clean, accurate mailing list is crucial for effective delivery and reduced waste. TPSi provides full NCOA (National Change of Address) processing for every list to ensure recipients’ addresses are current. We also standardize and verify addresses using USPS CASS and PAVE-certified software — standard for every list we process — ensuring accuracy, postal compliance, and maximum discount eligibility.
Step 3: Choose the Right Mail Class and Permit
TPSi offers both USPS Marketing Mail and Every Door Direct Mail (EDDM) services as standard options. Marketing Mail is ideal for targeted campaigns using certified lists, while EDDM provides affordable saturation coverage without the need for a mailing list.
Step 4: Coordinate Printing and Logistics
With our HP Indigo 15K digital press, we deliver offset-level quality on every postcard, regardless of volume. The Heavy Substrate Option supports 24 pt materials, giving each card a premium, durable feel. Our logistics team manages bundling, addressing, and postal documentation to meet USPS regulations and optimize postage costs.
Step 5: Schedule and Track Your Mail
TPSi coordinates drop dates to ensure optimal in-home delivery windows. USPS Informed Visibility tracking allows monitoring of delivery progress, while response tracking tools like PURLs and QR codes help measure campaign performance.