Complete Guide to Postcard Printing & Mailing Cost Factors
What are the Factors of Printing & Mailing Postcards?
Postcard pricing is not based on flat rates or one-size-fits-all charts. Each project is shaped by a combination of production and mailing variables that affect materials, workflow, and postal preparation.
This guide explains what influences postcard cost and why those factors matter, so you can make informed decisions before requesting a quote.
Important: This page explains cost drivers, not fixed prices. Each factor below links to a more detailed explanation.
Key Takeaways
Postcard cost is driven by five primary factors.
Size and paper stock influence material usage and efficiency.
Ink coverage and finishing affect production workflow.
Addressing and mailing services impact delivery and compliance.
USPS rules influence classification, not guaranteed pricing.
The 5 Core Factors That Influence Postcard Cost
Each section below represents a major decision point in postcard production and mailing.
Click through any topic for a detailed breakdown.
1. Postcard Size
Postcard size influences how much paper is used, how efficiently cards are produced on press sheets, and how the piece is classified for mailing.
What this factor affects:
Available design space and visual hierarchy
Production efficiency based on sheet layout
How postcards are classified and handled during mailing
2. Finishing Options
Finishing enhances durability and visual appeal while introducing additional production steps that influence overall project complexity.
What this factor affects:
Visual appeal and tactile impression
Durability during handling and mailing
Production steps required to support specialty effects
3. Paper Stock Selection
Paper stock plays a major role in how a postcard feels, holds up during mailing, and interacts with finishing.
What this factor affects:
Perceived quality and rigidity
Durability throughout the mailing process
Compatibility with finishing and print treatments
4. Ink Coverage & Design Density
Ink coverage affects production planning, drying requirements, and finishing compatibility. This factor is evaluated during production setup rather than through fixed pricing formulas.
What this factor affects:
Production planning and drying considerations
Color density and overall visual saturation
Compatibility with paper stock and finishing choices
5. Addressing & Mailing Services
Addressing and mailing introduce data processing, postal preparation, and compliance requirements that influence delivery planning and turnaround.
What this factor affects:
Delivery speed and handling of undeliverable mail
Data preparation and compliance requirements
Overall project complexity and turnaround planning
Why TPSi Tulsa?
Full-service printing and mailing under one roof
Transparent, scope-based quoting
Experienced USPS preparation and compliance support
Proven workflows for high-volume postcard production
Frequently Asked Questions
Is there a single standard price for postcards?
No. Postcard pricing varies based on production and mailing requirements rather than a fixed rate.
Why do mailing costs vary between projects?
Mailing complexity depends on list quality, personalization, postal preparation, and delivery requirements.
How do I get an accurate quote?
Providing complete project specifications allows for a detailed and accurate cost breakdown.
Request a Custom Quote
Once you understand the factors above, pricing becomes straightforward.
To prepare an accurate quote, we typically review:
Postcard size and quantity
Paper stock and finishing preferences
Design and personalization needs
Mailing method and target audience
Desired turnaround timeframe
Our team will review your specifications and provide a clear, scope-based estimate.
Get Started
If you are planning a postcard campaign, our team can help you review these variables and outline the most efficient production and mailing approach.