Direct mail can be a powerful driver of business growth—but only if you can measure how well it works. Tracking postcard effectiveness allows you to see what converts, what doesn’t, and where to improve.

Tracking the return on investment (ROI) from postcard marketing campaigns allows businesses to evaluate their effectiveness and make data-driven improvements. Accurate ROI measurement combines tracking tools, response data, and cost analysis to understand which strategies deliver the best results.

Combining direct mail with digital marketing bridges the gap between physical and online engagement, creating a cohesive, multi-channel strategy. This guide explains how to synchronize offline and digital touchpoints to improve reach, response rates, and overall ROI.