How Paper Type Affects Postcard Pricing
Why Paper Choice Matters
When you hold a postcard, you make an instant judgment: flimsy = cheap brand, thick premium = quality brand. Paper choice affects durability, print quality, and price.
Paper Weights
12pt Cardstock (Budget)
Business card thickness. Prone to bending. Baseline cost.
14pt Cardstock (Standard)
Sweet spot - quality without excessive cost. +15–20% vs 12pt. Most popular.
16pt Cardstock (Premium)
Noticeably thick, substantial. +30–40% vs 12pt. For luxury brands.
18pt Cardstock (Ultra-Premium)
Credit card feel - rigid, luxurious. +50–60% vs 12pt. VIP/exclusive.
FAQs
Most popular weight?
14pt coated - 80% of orders. Excellent durability, professional feel, reasonable cost.
Does thicker improve response?
Yes. 16pt has 5–10% higher engagement than 12pt. But 16pt to 18pt shows minimal improvement.
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