How Finishing Options Affect Postcard Pricing
Why Finishing Matters
Finishing is what makes people stop and feel your postcard before they read it. UV coating, foil stamping, round corners — these psychological triggers increase engagement. Each adds a production step, and production steps cost money.
Coating Options
UV Coating (High-Gloss)
Glass-like finish, vibrant colors. Cost: $0.03–$0.08/piece. Best for photo-heavy designs.
Aqueous Coating
Water-based, eco-friendly. Cost: $0.01–$0.04/piece. Most economical option.
Soft-Touch Coating
Velvety luxury feel. Cost: $0.08–$0.15/piece. For high-end brands.
Structural Finishing
Round Corners
Die-cut rounded edges. Cost: $0.02–$0.06/piece + setup $50–$150.
Foil Stamping
Metallic reflective finish. Cost: $0.15–$0.40/piece + setup $150–$400. Studies show 15–25% higher open rates.
Perforating
Tear-off coupons. Cost: $0.02–$0.05/piece. Increases redemption 20–40%.
FAQs
Does UV coating improve response?
Yes. UV increases visual appeal. 8–12% higher engagement vs. uncoated.
When use foil vs. metallic ink?
Use foil for true metallic reflective finish. More expensive but far more impactful for luxury brands.
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