How Addressing & Mailing Affects Postcard Pricing
Why Mailing Often Costs More Than Printing
Between addressing, data processing, presort, and USPS postage, mailing costs range from $0.22 to $0.75+ per piece — sometimes more than print cost.
Addressing Methods
USPS-Ready Addressing
Clean list, print addresses, apply barcodes, presort. Cost: $0.05–$0.12/piece.
Variable Data Printing (VDP)
Personalize names, offers, images, QR codes. Cost: $0.15–$0.40/piece. ROI: 2–5x higher response.
USPS Postage Options
First Class Mail
$0.55–$0.73/piece. 1–3 days. Time-sensitive/high-value.
Marketing Mail
$0.19–$0.35/piece (presort). 3–10 days. Most campaigns.
EDDM
$0.21–$0.24/piece. No list needed. Local saturation.
Data Services
NCOA
$0.02–$0.04/record. Required for Marketing Mail. Identifies 5–15% moved addresses.
CASS
$0.01–$0.02/record. Required for presort discounts. Saves $0.10–$0.20/piece
Quantity Breaks
• 500 pieces: $1.80/pc
• 2,500 pieces: $0.72/pc
• 10,000 pieces: $0.42/pc (50–70% drop)
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